Executive Summary
As a Chief Executive Officer, Entrepreneur, Marketing Specialist, and Small Business Development Expert, I bring a reputation of success in transforming operations and driving sustained growth for businesses, solopreneurs, non-profits, and community organizations. I excel at building and developing high-performance business teams and cultures, crafting impactful sales and marketing motions, and serving as a trusted advisor and consultant, helping business owners and executive leaders achieve exceptional results in short timelines. Combining a mastery of communication and customer experience design with an unwavering “people” focus—I work effectively across complex organizations, leading by example, with empathy and integrity, to create value on a level that has led to the successful sale of two multi-million-dollar businesses.
Skills, Competencies & Expertise
- Marketing & Sales Leadership
- Customer Service Excellence
- Small Business Development
- Vision, Strategy & Execution
- Branding & Positioning
- Revenue & Margin Growth
- Grassroots Campaigns
- Demand Generation
- Performance Measurement
- Client Retention
- Compensation Planning
- Recruiting & Hiring
- Performance Cultures
- Employee Engagement
- Training Programs
- PR & Media Relations
- Community Engagement
Professional Experience
- Lead consulting and advisory engagements with more than 100 clients across industries, integrating proven practices, eliminating growth barriers, and creating dominating brand presence.
- Conduct R&D and competitive analysis to identify unmet market needs, optimize pricing, prioritize investments, and improve conversion via streamlined sales workflows.
- Delivered immersive customer service training programs, created policies, and implemented accountability checks to increase retention and referrals.
- Created end-to-end marketing campaigns and grassroots initiatives (strategic partnerships, themed events, hand-distributed promotions) to drive local engagement.
- Designed scalable membership programs to drive recurring revenue, SBA loan viability, and valuation/acquisition readiness.
- Breeze Bikes – Hilton Head, SC (2021–2024): Negotiated a 5-year lease, saving over $9k in first-year expenses; guided transition to brick-and-mortar rental business.
- Nail Salon Client – Hilton Head, SC (2019–2021): Advised turnaround to enable a profitable sale within a year.
- A Posh Spot – Atlanta, GA (2018): Coached turnaround to profitability, enabling sale after previously receiving no viable offers.
- ATHICA – Athens, GA (2009–2011): Financial turnaround to sustained profitability; revamped fundraising; launched patron membership program.
- Five Points Neighborhood Art Festival (2008–2011): Organized a two-day festival with regional draw, securing vendors and sponsors.
- Co-founded and led Urban Sanctuary luxury day spa; oversaw marketing, sales, customer service, massage, and after-care follow-up.
- Grew revenue from $80k (2005) to $2.7M (2019) at 14% margin (+3,275%); maintained trajectory to $2.9M pre-sale in 2020 despite COVID-19 shutdown.
- Built world-class brand, guarantee, pricing, and culture focused on relationships and customer experience; earned awards for 16 years.
- Scaled from 1 employee to 50+; trained therapists in Asian Foot Massage, Mud Treatments, Deep Tissue Massage, Body Wraps, etc.
- Launched “Queen for a Spa Day” grassroots campaign achieving fully booked day-one schedule.
- Created “Beat Your Best” performance campaign, increasing morale and key metrics; fostered peer mentorship.
- Revitalized retail through incentives, events, merchandising; lifted retail from 5% to 13% of revenue and $210k+ annual sales; won Naturopathica’s Urban Sanctuary Award (2019).
- Relocated in 2011 (3 to 18 rooms), boosting growth (25% YoY FY11; 28% FY12) with a 300+ attendee grand opening.
- Arranged successful sale and exit (Sep 2020), supporting SBA 7(a) financing and retaining operating capital with nearly zero debt.
- Founded Nirvana Bodytherapy day spa; led marketing, sales, product development, operations, and customer service.
- Launched individual/group services and an aromatherapy product line (wholesale/retail).
- Executed profitable grand opening; generated >$80k in year one with zero ad spend via networking, cold calls, and grassroots outreach.
- Supported new owner post-acquisition with client introductions, asset transfer, and customer care training.
- Retail Sales & Customer Service Trainer; Lead Trainer Spa & Body Depts | Gadabout Salon Spas (1999 – 2001)
- Massage Therapist | Gadabout Salon Spas (1998 – 1999)
- Massage Therapist | Miraval Mindfulness Resort (1997 – 1998)
- Retail Sales Trainer & Lead Ayurvedic Service Trainer | Miraval Mindfulness Resort (1997 – 1998)
- Workshop Instructor & Massage Therapist | Body Wisdom (1994 – 2001)
Education & Certifications
Education
Undergraduate Studies, Political Science | North Hollywood Valley College – Los Angeles, CA
Certifications
- Small Business Coach Foundations | Systems Business Coach (2025)
- Certified Professional Coach | The World Coaching Institute (2025)
- Certified Systems Business Coach | Organized & Profitable (2025)
- Certified Business Coach | The World Coaching Institute (2025)
- Marketing Coach Certificate | The World Coaching Institute (2025)
- MWBE Certification Webinar | Greater New York Chamber and Empire State (2024)
- Infinite Possibilities Certified Trainer | TUT.com (2023)
- Introduction to Leaders Program | Landmark Worldwide (2014)
- Grow Smart | The University of Georgia, Small Business Development Center (2013)
- Licensed Massage Therapist | State of Georgia (2007)
- Certified Chi Nei Tsang Practitioner Level 2 | Chi Nei Tsang Institute (1998)
- Reiki Master | Usui Shiki Ryoho (1998)
- Massage Therapy Instructor | Desert Institute of Healing Arts (1996)
Training & Professional Development
- Registration Fulfillment, Sales and Customer Care | Landmark (2023, 2024, 2025)
- Lead Flow Diagnostics Training | Sterling Business Coaching (2025)
- Advanced Communications Practices | Landmark (2025)
- Mission Control Productivity Systems | LegacyTC (2025)
- Distressed Property Acquisition Workshop | Ben Gabin (2025)
- Money and Success Workshop | Landmark (2022, 2023, 2024)
- Consultants Training Program | Landmark (2024)
- Making it Bite Sized Productivity Workshops | Landmark (2024)
- Conference for Global Transformation | Landmark (2024)
- The World is Your Stage | Vanto Group (2024)
- Uniquely Extraordinary Performance | Vanto Group & Landmark (2024)
- Relating to Relationships Development | Landmark (2024)
- Integrity Seminar | Landmark (2024)
- Passion and Performance | Landmark (2023)
- Excellence Seminar | Landmark (2023)
- A Life that Sings | Landmark Wisdom Offerings (2021, 2022)
- 2020: The Next Five Years | St. James Media (2020)
- Sales Training, Customer Success Training | Naturopathica (2016 – 2019)
- Mission Empowerment | St. James Media (2018)
- Email Marketing 101 | Constant Contact Athens (2015)
- Grow Smart Business Launch | Small Business Development Center (2015)
- Advanced Connective Tissue Techniques: Hips and Legs | AMTA & ABMP (2010)
- Sponsorship Development Training | Junior League Athens (2007, 2008)
- Get Clients Now, Sales Training with Dr. Joan Curtis | Athens Chamber of Commerce (2008)
- Curriculum for Living and Wisdom Unlimited Courses | Landmark (1999 – 2004)
- Chi Nei Tsang Internal Organs Integrated Massage | The Chi Nei Tsang Institute (1998)
- Chi Nei Tsang: Levels One and Two | Healing Tao and Chi Nei Tsang Institute (1997)
- Hot Stone Massage | La Stone Therapy (1997)
- Graduate of The Desert Institute of Healing Arts (1995)
Interviews, Publications & Media Coverage
- Athens Food and Culture Magazine | “A Spa that Celebrates Relationships” (2017)
- Athens Banner Herald | “Athens Business Encourages Personal Touch for Valentines Day” (2013)
- Athens Food and Culture Magazine | “Rested During Recovery, Spa Services for People with Cancer” (2010)
- Patch.com | “Urban Sanctuary Takes It’s Services to Those in Need” (2013)
- Oconee Living | Business Highlight: “Staff & Client Appreciation, Business & Pleasure Combined” (2009)
- Positive Thinking Magazine | Positive People: “Sanctuary Space” (2006)
- The Red and Black | “Spa Designed with Men in Mind” (2006)
- Lucky Magazine | “State of the Art Organic Spas” (2005)
- Oconee Living | “Living Life in Balance with Ayurveda” (2005)
Speaking Engagements & Community Leadership
Speaking Engagements
- WIB Chamber Athens | “Boost Your Sales by Crafting an Irresistible Invitation” (2008)
- JLA Athens | “Having a Successful Event for Your Business” (2007)
- JLA Athens | “Mining for Gold in Sponsorship Relationships” (2007)
- BNI Oconee Chapter | “Door to Door Sales, Not Just a Thing of the Past” (2006)
- Biltmore Spa, Phoenix, Arizona | “Retail Sales as a Function of Service” (2000)
- Gadabout Salons Spas | “Customer Service and Practices to Strengthen Client Relationships” (2001)
Volunteer Activities & Community Leadership
- Zion Hill Community Development Corporation | Board of Directors (2021 – Present)
- Jeanette Rankin Scholarship | Application Screener (2009 – 2014)
- Athens Citizen’s Advocate and Court Appointed Guardian (2008 – 2013)
- Buy Local/We Are Athens | Board of Directors (2008 – 2011)
- 5 Points Art Festival | Chair and Co-founder (2008 – 2010)
- Junior League Athens, Project Safe and ATHICA | Various Roles (2006 – 2009)
Awards & Professional Recognition
- Athens’ Favorite Spa: Urban Sanctuary Spa | Flagpole Magazine (2011 – 2020)
- Best Day Spa in Athens: Urban Sanctuary Spa | Athens Banner Herald (2007 – 2017)
- Beautiful Business of the Month: Urban Sanctuary Spa | Keep Athens Beautiful (2013)
- Historic Preservation Award – Outstanding Rehabilitation: Urban Sanctuary Spa | Athens-Clarke Heritage Foundation (2010)
- Athens Best and Brightest – 40 Under 40 Honoree | Athens Banner Herald (2009)
- Best in Business | Athens Banner Herald (2009)
- Rising Star Spirit of Community Service Award | Junior League of Athens (2006)